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notes on building a marketplace that says no a lot.

build-in-public updates, and the occasional argument about what a listing site owes the people using it.

featured — seller advice · sep 13, 2026

how to prepare your product before you list

most rejections are predictable. a seller who spends a month preparing catches nearly everything a reviewer would flag.

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buyer advice · sep 8, 2026 · 5 min read

what technical debt to look for before you acquire

the demo works and the financials check out. then you open the repo. here’s what to look for before you wire anything.

seller advice · sep 7, 2026 · 5 min read

how to iterate after a rejection

most sellers who get rejected don't come back. the ones who do either don't understand what failed, or they understand it but can't prove they fixed it. here's what reapplication actually looks like.

industry commentary · sep 5, 2026 · 5 min read

verification, not curation, is what scales

curation alone loses once a bigger competitor adds volume and algorithms. verification plus transparency is defensible.

build-in-public · sep 4, 2026 · 5 min read

why we publish every rejection reason

every submission we reject gets one of five reasons back to the seller, and we publish the aggregate. transparency about what fails is the only way the bar stays credible.

buyer advice · sep 2, 2026 · 4 min read

what happens in the seven day handoff window

if handoff doesn't happen or the code doesn't run, you get a refund. here's exactly how that window works.

build-in-public · aug 26, 2026 · 6 min read

the five checks, and which one fails the most submissions

we review every submission by hand against the same five checks. here's what each one actually looks for, and why check five throws out more listings than the other four combined.

seller advice · aug 12, 2026 · 4 min read

why we don't have a minimum revenue requirement

a tool with nine paying users and a clean codebase clears the bar. one with fifty thousand in self-reported mrr and no repo access does not.

buyer advice · aug 5, 2026 · 5 min read

how to read a listing before you buy it

self-reported numbers, verified numbers, and the gap between them. what to check before you send anything.

industry commentary · jul 22, 2026 · 5 min read

why we didn't build an open marketplace

anyone can list anything on most marketplaces. we built the opposite, on purpose.

build-in-public · jun 30, 2026 · 7 min read

the first ten listings

who cleared review in the first batch, and what didn't make it.